Here is an ironic shocker about the vagaries of the
entertainment industry. By now every box office analyst and trade guru
knows that Sudipto Sen’s The Kerala Story is a certifiable
blockbuster.
Hence on reading reports that The Kerala Story will
be streaming very shortly, when I touched base with Sudipto, he shocked me with
his response. “We still haven’t got a suitable offer from any OTT
platform for The Kerala Story.”
But what about all the reports of the film being ready for
streaming? Says Sudipto, “No no. That’s fake news. We are still
waiting for a good workable deal from any of the main OTT platforms. But so
far, we have not got any offer worth considering. It seems the film industry
has ganged up to punish us.”
But punishment for what? “Our box office success
has irked many sections of the film industry. We have a feeling that a section
of the entertainment industry has united to punish us for our success.”
When I contacted one of the leading OTT platforms to ask why
a film as successful The Kerala Story has yet to get a digital
outlet, the response was not surprising. “We don’t want to get into
anything politically controversial.”
Interestingly, speaking to Bollywood Hungama a well-placed
industry source says, “The Kerala Story did fare well at the box office;
however, the topic of the film and its subject matter is something that could
invoke a tremendous amount of ire from a certain section of the audience. Given
this fact no major OTT player is ready to acquire the film.” Reasoning further
why The Kerala Story is not finding takers on OTT, the source continues, “You
must understand that The Kerala Story comes across as a propaganda film, while
OTT channels have been focusing on more intelligent, thought provoking and
entertaining subjects. In such a case, a film like The Kerala Story does not
fit into the genres.”