Although it is only during testing, the new ChatGPT OpenAI has forced the management of Google to declare it "code red". The company may be approaching a time of technological change that could disrupt business — a common fear in Silicon Valley and all things tech.

It's only been three weeks since ChatGPT went public, but according to The New York Times, the bot, which sometimes produces malicious and false information, may revive or perhaps even replace traditional search engines and forced Google's hand to force a competitor to act. with "the first serious risk to its core business".

According to the New York Times, Google CEO Sundar Pichai led several meetings to strengthen the company's intelligence strategy in response to the threat posed by ChatGPT, leading to changes within the company. In addition, users were encouraged to develop competing technologies such as DALL-E.

It should be noted that Google already has a working chatbot that can compete with ChatGPT - LaMDA, or Language Model for Conversational Tools. In fact, the technology that makes up the "core" of ChatGPT was developed by Google researchers. Google's chatbot attracted a lot of attention when Blake Lemoine, a Google engineer, claimed it was important, although this was later proven false. The new challenge of Google, although it is simple on the surface, has deeper roots than one can imagine, because while Google is improving the chatbot technology, it will also consider potential impact on its advertising revenue.

This is because if chatbots can provide concise answers to user questions, users may have less incentive to click on ad links. Amr Awadallah, a former Yahoo and Google employee who runs a company called Vectara that develops similar technology, said Google has a business model problem. If they provide complete answers to every question, users will not type any ads. The New York Times reports that many experts believe that Google will take an "incremental" approach rather than one that works as a collective "improvement".

And, because of the risk of creating incorrect, harmful, and negative information, Google has carefully shared its technology in many places, such as LaMDA. LaMDA is currently only available to a select number of people through a testing tool called AI Test Kitchen. Google is not the only company in the billion dollar club to face such problems. Other companies have faced similar problems. In 2015 Microsoft released a chat called Tay which was quickly removed from the internet due to racist and racist language. Recently, Meta released a chatbot for similar purposes.