The scorecard looks healthy on the stumps of day 1. The bid for TV rights reached Rs 57 million per match and digital rights Rs 48 crore per match. Altogether, the value of media rights for the IPL cycle 2023-2027 per game is Rs 105 crore and Rs 43,050 crore over a five-year period, an increase of Rs 10,160 crore over the BCCI base price. Rs 32,890 crore.

More than half of the game remains to be played.

“We are happy with the way the day has progressed and the best part is all the bidders have shown keen interest. We are hoping that bidding reaches figures the IPL deserves. The second day will be more interesting for all stakeholders,” a BCCI official told to news channel.

The auction of two packages continues on Monday at 11 a.m. When they are ready, package C (a special bouquet of 18 matches with non-exclusive digital rights for the Indian subcontinent) and package D (world rights for TV and digital broadcasting) will come next.

The BCCI expects the combined value of the five-year law to increase to Rs 45,000 crore. And with the numbers from the first day, Indian cricket will witness an unusual surprise.

In 2017, when Star India secured the media rights for the 2018-2022 cycle through a composite bid of Rs 16,347.5 crore, the company had pledged to pay Rs 54.5 crore per game. This time, bidding is being done on a per-game basis and the base prices per match for Package A and Package B had been set at Rs 49 crore and Rs 33 crore, respectively.

The increase in digital rights costs is shocking and often as the cricket board expects.

Five years ago, Facebook was the highest bidder for digital rights with Rs 3,900 crore, which is about Rs 13 crore per game. In the past, however, the route was a combined offer.

This year, BCCI saw an opportunity to see rapid growth in digital surveillance - postpandemic digital subscription growth of 49 percent. The decision to eliminate compound bids has also proved to be a wise move.

Converted to US dollars, the IPL per game after the first bidding day is approximately $ 13.43 million. She has already beaten the English Premier League, where official broadcasters pay around $ 11 million for the game.

BCCI secretary Jay Shah on the eve of the auction for The Indian Express believes the IPL will pass the Premier League on no. 2 world sports competitions in terms of media rights to the match.

“At present, a National Football League (NFL) game costs a broadcaster about $17 million, which is the highest for any sports league. That’s followed by the English Premier League, at $11 million and the Major League Baseball figure, too, is roughly the same. In the last five-year cycle, we got $9 million from one IPL game. This time, going by the present minimum base price that we have set, BCCI will get paid $12 million per IPL match,” Shah had said.

Speaking at the India Leadership Council Event, BCCI president Sourav Ganguly said: “I have seen the game evolve, where players like me earned a few hundreds and now have the potential of earning crores. This game is run by the fans, by the people of this country, and by the BCCI, which was formed by cricket fans. This sport is strong and will continue to evolve. The IPL generates more revenue than the English Premier League. It makes me feel happy and proud that the sport I love has evolved to become so strong.”