"The wait is finally over," say fans of Selena Gomez as her signature brand Rare Beauty is officially set to come to India, after years of deliberations. Much to the delight of beauty trend enthusiasts and the singer's huge fan following, the star announced the brand's India entry on Instagram this morning in a post with the following caption. "We couldn't be more happy to finally launch in-stores and online only @sephora_india! Mark your calendar for June 15 and get ready to shop what's been on your wishlist." 

Back in 2019, Selena Gomez launched her beauty brand Rare Beauty for which she worked for two years. Her motive behind this venture was of much importance – to create awareness around mental health. The aim of the beauty line is to reduce the stigma associated with mental health, address the epidemic of chronic loneliness, and help give people access to the resources they need to support their mental well-being. It is to celebrate the uniqueness of everyone and create a safer environment to connect. After taking the brand global, the songtress is set to bring the beauty line to India and will be available in Sephora India stores.

Selena Gomez announced her brand's India entry on Instagram. “We couldn't be more happy to finally launch in-stores and online only @sephora_india! Mark your calendar for June 15 and get ready to shop what's been on your wishlist,” the caption read. As per the website, the brand’s mission is “to create a safe, welcoming space in beauty—and beyond—that supports mental well-being across age, gender identity, sexual orientation, race, cultural background, physical or mental ability, and perspective.”